European Far-Right Setting the Public Narrative, Study Reveals

Mainstream political parties are more and more allowing the radical right to dictate the public discourse, according to a new study conducted in the Federal Republic of Germany.

Academics found that this phenomenon has inadvertently benefited radical parties by validating their ideas and disseminating them more widely.

Analysis Drawing from Two Decades of News Reporting

The results, released in the academic journal on political studies, relied on an computerized content review of more than 520,000 articles from a half-dozen German newspapers.

Capital-based scholars noted that as the far right shifted from fringe issues in the 1990s era to core themes like assimilation and immigration, mainstream political groups progressively adjusted their messaging in reaction.

This adaptation amplified the dissemination of these concepts and indicated to voters that such positions were legitimate.

Consequences for Democracy

"Political discourse by mainstream parties plays a central role in the voting performance of the radical right," stated a political sociologist participating in the research.

"This factor has been overlooked," she added.

The effect was noticeable even when mainstream groups were criticising the far right. "You're still giving them attention," the researcher remarked. "Our core argument is that because we live in such a struggle for visibility, this attention is crucial."

Mainstreaming Effect Across the Continent

While the research was centered around Germany, this normalisation effect is probable to affect countries across the European continent.

"You see this a lot in European news outlets," explained another researcher. "The far right makes a statement and everybody starts talking about it for one week."

"Even if you're opposing it, you're repeating it," he added.

Toughening of Public Discourse

At times, leaders have also toughened their discourse to align with that of the radical right.

In a recently published interview, a then German chancellor called for large-scale expulsions and pushed for them to happen "more often and faster."

Similar instances can be found across Europe, as elected officials from nations ranging from the United Kingdom to the French Republic embrace the rhetoric of the far right, especially on immigration.

This has formed an echo chamber that was unthinkable a decade ago.

Core Problem: Who Dictates the Agenda?

"{If you're a centrist party and you are discussing cultural issues – migration, assimilation – in a way that is dictated by the pace of the far right, that's the essence of agenda setting," clarified a researcher.

Other political parties have taken additional measures, attempting to emulate the strict agenda of the far right, even as research suggests that doing so leads the electorate to vote for the far right.

Gradual Impact and Voter Awareness

The scope of data gathered revealed that the impact of far-right groups had been progressive and had increased with the passage of time.

"Voter awareness doesn't change from one day to another," stated a researcher. "But if you hear this negative framing around migration every second week, and it is being spread not only by far-right parties but also, for instance, by mainstream parties, then of course this storyline gains more traction."

Requirement for Established Parties to Develop Their Distinct Narratives

The research highlighted the need for established parties to carve out their distinct discourses, particularly on topics such as immigration and integration, instead of constantly trailing after the radical right.

"It's like a dance," said one researcher. "When the leader is far-right and you're responding to them, you cannot decide which tune should be heard."

William Ware
William Ware

A seasoned digital strategist with over a decade of experience in driving online growth for businesses worldwide.